Recruiting robots: the language of social work job adverts

“Social work is about life, treasuring humanity, building connections, sharing and promoting fairness. It is about creativity, care and love - being there to help people overcome obstacles and oppressions that hold them back. For people using our services, a social worker should be someone to trust and believe in – someone who helps you … Continue reading Recruiting robots: the language of social work job adverts


The COVID-19 pandemic and the measures introduced to control the spread of the virus have challenged our identities. We’ve gained labels that change the way we are seen, and the way we see ourselves. Vulnerable. Shielding. Furloughed. Key worker. Carer. Hero. Isolating. Isolated. We’ve lost loved ones. Livelihoods. Connections to the people and places that … Continue reading Identity

Words that make me go hmmm: Those

Those who are most vulnerableThose most at risk Those with underlying health conditionsThose over 70 Those in care homes Those who test positive Those hospitalised Those who have sadly died Those. I’ve written already about the ‘them and us’ narrative of the COVID-19 pandemic, and the dangerous consequences of the ‘vulnerable’ label, but there’s one … Continue reading Words that make me go hmmm: Those

The virus and ‘the vulnerable’: have labels cost lives?

Aside from the devastating impact that the Coronavirus pandemic continues to have on lives and livelihoods, it’s also had a significant impact on our vocabulary. New terms like COVID-19, self-isolate and social distancing have been added to the dictionary [1], others have taken on new meaning (lockdown, shielding, zoom..), and yet more have seen a … Continue reading The virus and ‘the vulnerable’: have labels cost lives?

Them, us and COVID-19

Coronavirus. COVID-19. Virus. Pandemic. Lockdown. Isolation. Distancing. Shielding. PPE. Keyworker. Zoom. Unprecedented. Our vocabulary has evolved over the last few months. Words have taken on a different meaning. Terms we’d rarely used before now dominate the headlines, crowd our screens, and pepper our conversations. We’re experiencing a rapidly evolving, global event which has changed all … Continue reading Them, us and COVID-19